Frequency Asked Questions


Introduction Features Control Panel Commercial/Partners Advertising

Last Updated on January 29, 2010

Features

  1. Can I show the advertisement based on location?
  2. Can I block specific domains (say competitor firms) from being shown the advertisement?
  3. What kind of advertisements can be created?
  4. How can I measure the effectiveness of my advertisement?
  5. Can I show advertisements only to users of specific domains?
  6. How does CTR (Click Thru Rate) of Web Advertising compare to SAFENTRIX-Ads?
  7. How does CPC (Cost per Click) of Web advertising compare to SAFENTRIX-Ads?
  8. Does SAFENTRIX-Ads offer a CPC model pricing?
  9. Why doesn't SAFENTRIX-Ads offer a CPC model pricing?
  10. What kind of Fraud protection does SAFENTRIX-Ads have?
  11. I want an external agency to create and monitor my Advertisement program.

1. Can I show the advertisement based on location?

Yes. With SAFENTRIX-Ads, advertisements can be targeted to specific country/set of countries.

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2. Can I block specific domains (say competitor firms) from being shown the advertisement?

Yes. You can specify a negative list of domains. Your advertisement will not be shown to users of these domains.

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3. What kind of advertisements can be created?

SAFENTRIX-Ads is intended to be an affordable and credible platform for B-to-B advertising. To this effect, SAFENTRIX-Ads Advertisements should be suitable for viewing by public.

Specifically, advertisements cannot directly or indirectly promote

  1. Gambling
  2. Pornography
  3. Pyramid marketing
  4. Scams
  5. Hate
  6. Piracy
  7. Drugs

Additionally, Advertisements must conform to the laws of

  1. Country from which the advertisement is placed
  2. Country in which the advertisement is to be shown, and
  3. Countries where SAFENTRIX-Ads has physical presence

SAFENTRIX-Ads will reject any advertisement that does not conform to above conditions.

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4. How can I measure the effectiveness of my advertisement?

Email advertising is more like Print advertising. While traditional web advertising criteria like

  1. CTR (Click Thru Rate)
  2. CPC (Cost Per Click)
  3. CPM (Cost per Thousand Impressions)

can still be used, SAFENTRIX-Ads have longer shelf life because:

  1. They are likely to be stored in Inbox and referenced when a need arises. This means you can receive Clicks long after the advertisement campaign has ended.
  2. They are likely to be forwarded to/replied to. This has the same effect as in Print advertisements where the paper/magazine is passed on from one person to another and advertisement seen.
  3. Since they are stored electronically, it is easy to search for and retrieve an old advertisement (should the need arise).

Having said that, for easy monitoring, SAFENTRIX-Ads Control panel provides the CTR, CPC, CPM costing of every one of your campaigns. These typically show the short term success of your Advertisement and can be used to gauge its effectiveness.

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5. Can I show advertisements only to users of specific domains?

No.

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6. How does CTR (Click Thru Rate) of Web Advertising compare to SAFENTRIX-Ads?

In here, it makes sense to divide the Web Advertising to two categories:

  1. Search advertising: This is where your advertisement appears only when client searches for something specific.
  2. General advertising: This is where your advertising appears on Web pages that may or may not be related to your product/service category.

CTR depends on

  1. Category of product/service
  2. Advertisement content

However, in general, for the same campaign run on the above platforms,

  1. CTR of SAFENTRIX-Ads is more than "General Advertising"
  2. CTR of SAFENTRIX-Ads is less than "Search Advertising"

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7. How does CPC (Cost per Click) of Web advertising compare to SAFENTRIX-Ads?

In here, it makes sense to divide the Web Advertising to two categories:

  1. Search advertising: This is where your advertisement appears only when client searches for something specific.
  2. General advertising: This is where your advertising appears on Web pages that may or may not be related to your product/service category.

CPC depends on

  1. Category of product/service
  2. Advertisement content

However, in general, for the same campaign run on the above platforms,

  1. CPC of SAFENTRIX-Ads is comparable (more or less the same) to "General Advertising"
  2. CPC of SAFENTRIX-Ads is much less than "Search Advertising" for competitive areas.
  3. CPC of SAFENTRIX-Ads is comparable (more or less the same) to "Search Advertising" for non-competitive areas.

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8. Does SAFENTRIX-Ads offer a CPC model pricing?

No.

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9. Why doesn't SAFENTRIX-Ads offer a CPC model pricing?

The important thing to understand is that while SAFENTRIX-Ads has many similarities to Web Advertising, it is fundamentally different. This means that CPC model cannot be applied to SAFENTRIX-Ads.

Consider the following points:

  1. In Web advertising is in HTML format, which are clickable. In SAFENTRIX-Ads, advertisements are appended to emails. Some emails are in HTML format (which are clickable), while some emails may be in text format.
  1. In the case of text emails, the link is not clickable and therefore the user has to manually enter the URL in their browser.
  2. In this case, it is not possible to trace the visit to SAFENTRIX-Ads.
  1. In Web advertising, one Impression can generate only one click. However, in SAFENTRIX-Ads, a single impression can generate multiple clicks.
  2. In Web Advertising, when a click is generated, the campaign is still active and therefore the advertiser can be billed.
  1. In SAFENTRIX-Ads, an advertisement can generate clicks long after the campaign has ended and it would not be feasible to bill advertiser at that point of time.

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10. What kind of Fraud protection does SAFENTRIX-Ads have?

SAFENTRIX-Ads assures that your Advertisement is not charged unless it is delivered to end users. Some of the points are:

  1. SPAM and Virus emails are rejected at SMTP level itself. This means that your advertisements will not be appended to any SPAM/Virus email that will not reach the client (or) client is likely to delete without even seeing.
  2. If SAFENTRIX tries to deliver an email and it is bounced for any reason (including Invalid user, Over quota, etc.), your campaign is not charged for the Advertisement.
  3. SAFENTRIX actively removes all users who are not valid.
  4. If SAFENTRIX users try to send SPAM, their email sending privilege is blocked and you are not charged for the advertisement appended to their emails.

All these features ensure that your advertisement gets appended to normal, genuine communications only.

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11. I want an external agency to create and monitor my Advertisement program.

SAFENTRIX-Ads has partners in many locations across the globe. These partners will meet you, learn about your product/services and create advertisement programs tailor made to your requirements.

In addition to the amount spent on the advertisement themselves, the partners will charge you a Management fee for their efforts.

If you are interested, you may check out the List of SAFENTRIX-Ads partners.

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